——Xuanye Land Lao Brand Laos Rice Appears on the First China International Import Expo

The First China International Import Expo was grandly opened on November 5, 2018 in Shanghai. Invited by Laos government, Xuanye Company attended the expo and took its Land Lao original Laos rice to attend in Laos Pavilion, attracting officials and professional audiences from various countries.

Land Lao original ecological Lao rice is an independent brand of Xuanye Company. Now, it has become a “national gift” of Laos to communicate with foreign countries as a representative of high-quality Lao brand agricultural products, and is favored and recognized by more and more consumers. At the exhibition, a number of buyers and trading companies have already reached the cooperation intention on the import of Land Lao original rice, and some professionals have also paid close attention to it and positively affirmed it.

Meet each other, know each other and love each other—the ecological and green gene color is the secret of Lao rice to go from purdah to market. Laos not only enjoys a clean environment, but also maintains the world record of no chemical fertilizer producer in the country by adopting the original ecological planting mode from non-genetically modified original breeding, mountain spring irrigation, to cow dung as fertilizer instead of using chemical fertilizers or pesticides. While the rice yield is only 150kg per mu and the rice is planted only once a year, the rice produced is purely natural and pollution-free, thus ensuring the nutritional safety of each grain of rice. The primitive land has created the pure nature of Lao rice, and produced fine rice grains that are slender, transparent, low in viscosity, fragrant, and sweet in taste.

Rather than pursue quantity or compete price with other producers, Lao rice focus only on quality. Xuanye hopes to speed up the construction of Laos Modern Agricultural Industrial Park with the help of the construction of China-Laos railway and promote scientific research exchanges between agricultural experts from China and Laos so as to increase rice export, improve rice quality, reduce rice prices and allow people to eat good and cheap Lao original rice as soon as possible.

In the past, due to the inconvenient transportation in Laos and the introvert personality of Lao people, Lao people planted rice basically for self-sufficiency. With the aim of ensuring ordinary people to eat safe food, Xuanye Company went to Laos in spite of thousands of miles and has successfully built an industrial chain of breeding, planting, processing, storage, logistics and trading in Laos through unremitting efforts. Promoting Laos rice in a demonstration production base, to export to China, it has created a history of “zero breakthrough” in Laos rice export to China and become the first enterprise in Laos history to export Laos rice to China. From the establishment of more than 2,000 hectares of rice demonstration industrial production base in 2014 to the present 5,000 hectares of planting base; from the launch ceremony of Lao rice export to China on December 10, 2015 and the first batch of 88 tons of Lao rice entered the Chinese market to the export volume reached 16,500 tons now, Xuanye irrigates “a grain of rice with faith” with the spring of silk road.

The China International Import Expo will last until November 10. The booth of Laos National Image Pavilion is 5.2 H, E02.